KeenHire Blog by Margaret Graziano

Retention: Will Your Key Contributors Be There When You Really Need them?

Even though Human Resource Executive’s Magazine is geared towards HR Management professionals, the January 2010 issue is excellent reading for any leader concerned with Talent Management.  The cover story is about the necessity of Re-Engaging of Mission Critical, Key contributor and next level leadership talent. The most pressing post recession issues for leaders will be to provide highly engaged worker with the ability to execute new business strategies.

HRE reports that as the nation heads for an economic recovery, HR leaders at some of America’s largest companies will have to focus their attention on securing and keeping the talent capable of executing new post recession business strategies and metrics. 

Isn’t that what we have been saying all along?

KeenHire Talent Strategy 3.0 program not only delves into the changing demographics effecting the US workforce and the companies employing it, we also dig deep into the continual stream of issues surrounding and effecting employee engagement, organizational design, recruitment, and talent retention.  The course is quite content heavy however because of the group interaction the journey is barrel of fun!

The Washington based Executive Board reports that the number of disengaged workers has doubled during the recession of 2009 and 2010; even more disturbing many high potentials, workers who very possibly hold the key to a companies ability to press through the rebound are waiting with baited breath for a headhunters call. When the call comes, these highly valuable contributors will not only take it, they will leap at the chance to escape the last few years of misery.  Actually another report by the same organization indicates that nearly ¼ of all high potentials are already looking for a new job and beyond that one in ten of the broader workforce is actively on the hunt for a new job.

In Peter Drucker's 5 New realities and 8 Business Strategies he speaks about Business Leaders being willing to see the truth even when it hurts. To ensure you are not running in front of the truck and scrambling for Talent Management and Recruitment solutions, the time for planning how your firm will handle these changing workforce realities is now.

2010 Goal Setting and Accountability

It is January 26th, Have you Set your 2010 Goals and Action Plans yet?

Here is a quick overview of the process that Keen Coaching utilizes with our Emerging and Executive Leaders. 

1. List 2009 Successes - Celebrate, pat yourself on the back, kiss the mirror, get a hug, give a hug

2. List 2009 Resentments, In-completions and Disappointments - then say what you need to say, burn them, laugh at them, but get over it.

3. List your 100 Life Goals 

4. Look 5 years old and imagine your life as the masterpiece you want. What are you doing? Where are you living? What is your bank balance? How does it feel? Create Affirmations for each area of life that is important to you, be very descriptive of how life looks, feels and is in the future that you create. 

5. Create a 1-2 page 2010 Plan - Business & Personal Goals in the areas of life that are important to you. For me it is Fitness,Family, Fun, Financial, Love Life, Work - not in that order. Chose what your overarching area of concentration for 2010 is going to be. Chose the Values that you will use to monitor your behavior. Set dates to each goal. Make them measurable.  Add some ZIP and ZAP to the goals. Loose 10 lbs gets old and boring, like washing the toilets. Looking fabulous and sexy in the speedo is a bit more enticing. 

6. Create a monthly habits chart - things you will do that bring out the best in your. Drink lots of water, do Yoga, meditate, Say thank you, etc. Download MonthlyHabitschart

7. Create a monthly score sheet for your goals so you can track your progress.

8. Create a Weekly Activity Tracking Sheet Download WeeklyGoalTracking2010

9.Use a daily 6 Most Inspired Actions worksheet to keep yourself attached to the weekly, monthly and annual goal.

10. Create a HOT, Fun, Inspiring Vision Board  -See  Above..... :)

11. Engage  buddy you can count on to schedule weekly accountability calls with you, have a consequence for blowing the call.

2010 - Your Time To Ascend !

From The Trenches-Strategic Positioning For Recruitment and Staffing Firms

KeenHire's Keen Recruiting Institute began it's 1st 2010 training session on Friday, January 22. It is an exciting course for me to lead as I have 3 member companies who have already taken Keen's Talent Strategy 3.0 / NAPS CERS course in attendance and 3 brand new Keen customers, 2 whom are Key contributors of dear friends of mine who own extremely successful staffing operations in California.

The students were challenged with coming up with their Unique Selling Proposition, reading Attracting Perfect customers and tying their 2010 personal goals with their business and sales goals.                                                                                                                                                  

Some highlights of the 1st weeks course are:

1. The Customer getting what they want, when they want it - Is critical. Actually, it's all that REALLY matters.

2. The look and feel of the competition in Staffing & Recruitment is very different today than it was 24 months ago. Your current and future customers do not need more of the same, they need full scope solutions that effect retention, engagement and profitability.

3. If we are not being more efficient and more effective in our Recruiting process and exceeding our customers needs, someone else will!

4. It is not about us-- Find out what is important to them.

5. What are their challenges and frustrations as it relates to their people - what keeps them up at night?

6. Sell to Decision Makers or don't bother selling at all. Companies do not need to pay your rates to have you submit a resume to a VMS or a MSP. Your success will be temporary, at best with that approach.

7. Know what makes you better and different and if you sound just like everyone else, get to work on figuring out WHY a company should work with you instead of everyone else.

8. It is about them, what they need - not about what you want to sell them. For some of your that statement alone will be worth taking the time to read this.

9. They have big problems to solve, like global competition and we need to be more than an ista fix.

10. Follow a process for defining your ideal customer, targeting & prospecting to them, qualifying their pain, budget and possible gain, engaging in their purpose, creating a win/win solution, a process for closing as well as a process for quality service delivery.

11. Do the work or none of what you learn matters

Next Week we will be delving into

Defining Your Market Niche and Prospecting 101

Recruiting: Filling The Talent Pipeline

Filling the Recruiting Pipeline  

Sourcing and Selection are two very different worlds. One puts as many applicants in the pool as possible and the other sorts and selects the best fit for the fulfillment of the positions’ key objectives.  Given there is a War for Talent many companies fear that they can not afford to be highly selective in their recruitment efforts. The reality is while there is a war, there is also a recession which means certain industries are dying and with that is the emergence of talent from hidden sectors. 

If you strategize effectively you will easily attract solid ‘core’ talent from industries that are highly compatible to yours. Yes, you may have to train the candidate to your company, products and services. However if you conduct the hiring process with thoroughness and integrity you hire ONLY the best suitable talent - rather hiring the best suitable experience (which we all know backfires when it’s the wrong ‘fit’). Either way you have to train a newcomer to your firm, so it is your choice whether you want to train and fix bad behaviors or invest in up front industry, product and service training.  

To attract, hire and retain the “right” talent Keep in mind there are now a multitude of cost effective options and alternatives.  If you are choosing to pay a fee, or hire a contract recruiter ensure your recruiter is highly skilled in both search and selection, or consider outsourcing pieces of the processes to firms or people who are highly skilled in a specific area, or make certain that your internal resources have all the tools & training  they need to improve their hiring batting average.

Options for Generating Candidates at the top of the funnel:

A. Hire a Contract Recruiter, a full scale Search Firm or a local Employment Agency

Interviewing & Hiring A Recruitment firm or Professional Recruitment Contractor:
Questions you may want to ask.
1) How many placements have you made in our field/niche/industry/position level?
2) What is your passive candidate strategy? Please outline it.
3) What system are you utilizing to evaluate your candidates strengths, behaviors,and competencies as they compare to our immediate and long term needs for the role?
4) What is your due diligence process? Who pays for that?
5) What is the average tenure of your placements?
6) Will you consider a fee arrangement with a percentage weighted on retention
7) How many customers have you retained for 5+ years?

B. Sourcing Candidates through the Boards & Internet

1) If you using the boards to source candidates – hiring a 3rd party sourcing company might be a prudent option; these companies have armies of people who scour the job boards while we in America are sleeping. The average cost of this service is $1500.00 per search to $2500.00 per month.  Different companies charge based on the deliverable. This emerging industry is rapidly taking their stake in the talent acquisition sector.
           
2) Resume Search Aggregation and Filtering – these are software as a service subscriptions that take your job specifications and pull appropriate resumes from a multitude of job boards. This type of software can save your internal Sourcers or Recruiters hundreds of hours.

3) Posting technology - There is job board and social media posting technology that takes your single job posting and delivers it to hundreds of specialty sites in seconds. Pretty cool!

C. Passive Candidate Acquisition: Social Networking 

1) If you chose this route make sure you are hiring/contracting with a person who has no fear of rejection, is willing and able to make an abundant of outbound calls on a regular basis and who has strong talent in navigating around the internet.

2) Linked in and Face Book are by far two of the most effective ways to find passive talent. 

D. New Fashioned Head hunting

How is your recruiter planning on building the list of who to call? Do they have the resources for list building; will they outsource this function; if so how much will that cost?  There are excellent technology solutions that your recruiters need be using to maximize their efficiency and effectiveness. 

E. Create an EVP and promote the hell out of it

Find out why people work for your company, find out why they stay. Create an Employee Value proposition and promote it on social media, industry sites, internally, to customers, to local colleges and vocational schools, etc. 

F. Pay Referral Bonuses

G. Build Your Internal Recruitment Team to Maximize Your People ROI

Consider implementing B-F with a carefully selected and trained internal recruitment team. The internal team must be evaluated based on hiring metrics, retention, efficiency and value they provide.

The bottom line is make sure you are investing in the right solution for your unique situation.