Recruiting millennials takes economy of communication and a
compelling message, and it also takes relationship building. This is the challenge and the opportunity if
you want to have millennials in your workforce.
For your message to reach the millennial generation, it has
to capture their attention immediately.
Millennials have grown up with Facebook and Twitter, and 97 percent or
more of them use texts to communicate. They
expect to know within the first phrase of any message whether it matters to
them and what action will be required.
They also expect to be familiar with your business before dialogue about
work even begins. Your recruitment strategy must incorporate clear, sharp
communication and optimal use of social media.
Make sure that your
internet presence is consistent and compelling.
The millennial generation is not content with job security
and a paycheck. They want to be fully
engaged and using their talents at work.
Millennials expect to enjoy their work and to make a significant
contribution. They also expect to be
paid well. Your Facebook, Twitter,
Linked-in and website presence should communicate clearly that employee engagement is paramount, and that your
workplace is interesting, prosperous, and innovative. Any discussion about working for your company
will be most productive if the candidate already has a positive impression of
your business.
Keep your message
short and to the point.
This is the generation that has introduced text into the
English language. They are masters at
multitasking, and are accustomed to their vital information in small,
digestible installments. Any message you
send, whether it is a recruiting presentation or an email, has to capture their
attention in the first sentence and keep it long enough to communicate a call
to action. Relationship building occurs
over several communications, not in one long email.
Create a vivid
picture of how great it is to work for you.
An important component of your recruiting message is a good
look at what a work day looks like in your business. Is it interesting? For millennials, boring is the worst thing to
put up with on a job. Are there
opportunities to shine? Challenges? Millennials are very social and are skilled
networkers. Your communication has to show that opportunities for
collaboration, contribution, and employee engagement are plentiful in your
business.
What are you tweeting?
What’s on your Facebook timeline?
Are people engaged? If you have a
company blog, do people comment? Active
interchange communicates vitality and opportunity.
To make sure your message is reaching the right
people, let one of our Keenhire consultants assess
your social media and web strategy.
posted by Elizabeth Danu